3x3 Strategy

We are focused on generating value for consumers, retailers, and farms with a sustainable approach.

Advantages for retail

Longer lifespan.

Fruit that lasts longer and retains its freshness, appearance, and reduces shrinkage.

Better Flavor and Sweetness.

Superior sensory profile that drives consumer preference and loyalty.

Exceptional Fruit Quality.

Consistency in quality and supply throughout the season.

30% Less Water Consumption.

Amalia's purchase contributes to water savings equivalent to 320 Olympic-sized swimming pools.

An Easy Harvest.

Amalia's purchase contributes to 40% more income for the harvester.

Longer shelf life.

Amalia's purchase helps reduce losses of fruit equivalent to 200 school buses.